More than in any other World, the World Cup in Russia will be the event of the apps. Studies indicate that 4 billion people will be connected in the Cup. Advertisers and brands (large and small) are preparing for battle as intense as that which will be fought on the lawns. Today, there are over a million smartphones around the world in comparison with the 2014 World Cup.
More smartphones than PCs
Another difference in relation to the 2014 world Cup is that 72% of the content related to the Cup of Brazil in 2014 was accessed from computers. In Russia, more than half of the content will be viewed from mobile phones.
In addition to the applications the official Fifathe apps of news, sports, information the games in real-time, social media, food delivery, transportation, betting, live streaming, and payments will be used by the majority of fans, in Russia or not. The list is huge and to make any list of applications is an idea that does not seem to make sense.
Coca-Cola, and Itaú are the most remembered brands
While the apps serve to facilitate the life of the fans and solidify the presence of some brands, traditional advertising continues to be a force unbeatable. In relation to the Cup, 78% of the brazilians think of a brand, with Coca-Cola and Itaú in the lead, followed by Live, McDonalds and Guaraná Antarctica.
What does this mean? That the world is connected, that the technology is important, but the traditional is still the main focus of the major brands.