These realignments are of hurt. The idea of maintaining a brand does not work and not fooling anyone, and does not help the market or dismissed. A shame that this tactic continues to be repeated.
Brazil Economic no longer exists in the printed version, but the mark is still active in the digital environment. In this Tuesday, 21, the iG reported that the news of the vehicle will continue to be fed in his editorship of the Economy.
In the communiqué, the director of content of the portal iG, Bia Sant'anna, says that the move is part of a “portal strategy iG in partnership with the Ejesa to give each time more relevance to their brands” and that this alignment of the online platforms also includes the digital versions of the newspapers for The Day and Half an Hour (all of the Ejesa).
Despite the announcement of the maintenance of the news digital, Brazil's Economic should be powered by the own team of the iG, a time that the 40 employees that were part of the operation of the title – between editors, reporters, columnists, photographers and professionals in other areas – were dismissed last week. Among the team there was not any information about the exploitation of the labor of the employees of the Economic Brazil to other titles in the Ejesa.
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