The more we hear is that the crisis in the print media is serious. The companies benefit from this supposed crisis and dismissive, promoting passaralhos powerful, this, in spite of the research show that the advertising remains strong. Now, another search – this time from the trusted FGV it says that the print media is the most trusted in Brazil. Therefore, it seems odd that salaries are low and the layoffs of many.
The print media has gained even more credibility among brazilians between 2014 and 2015. Is that there the survey done by the School of Law of São Paulo of the Fundação Getúlio Vargas (FGV) with the institutions most trusted by the brazilians.
In the overall ranking, the print media is in fourth place and went from 42% to 45% confidence level. Before her, come from the armed forces in the first place, followed by the catholic church and the public ministry. The tv stations are in sixth place and also had a growth of credibility in ranking going from 31% to 34%.
The study called IPCLBrasil is composed of two sub-indices. The first, the Subíndice of Perception, is composed of four indicators: legitimacy, instrumentality, social control and morality. The other component of the ICPLBrasil is the Subíndice of Behavior, formed by questions that seek to assess the frequency with which respondents said they have carried out conduct which violates the rules of social coexistence and the law.
The study was conducted in the first quarter of 2015, and listened to 1650 the people of the states of São Paulo, Rio de Janeiro, Minas Gerais, Rio Grande do Sul, Bahia, Pernambuco, Amazonas and the Federal District.
Source: Medium & Message