With a change in their search algorithms, Google started to give priority to websites adapted to mobile devices. Thus, the addresses with a mobile version will be listed in the ranking of search results.
“Users can, more easily, to find the results relevant and of high quality that are optimized for their devices,” said the company in official press release. Google intends to expand the user experience on your smartphone or tablet, so that it is as complete as on the desktop.
Although the motivation to follow the trends of habits of consumption of content today, about 38% of the 177 millions of websites existing on the internet are not in accordance with the new rules. The data is from the consulting firm Forrester Research. The adoption of the new specification of the search engine is “putting” flash websites and without design responsive.
To dispel the doubt of those who are unsure with your website, Google has developed a Test compatibility with mobile devices, that says if the site is mobile-friendly and even gives tips for improve the page.