In the world cup and the 4G boost e-commerce in Brazil in 2014

Seriously, who in this discovery is also surprising to anyone?

Copa 2014 e-commerceE-commerce in the national closed 2013 with a turnover of$ 31,11 billion, which indicates the forecast of the Brazilian Association of ecommerce (ABComm). This represents an increase of 29% compared to 2012. According to the organization, and the year closed with a total of 53 million e-customers. In the categories of fashion and fashion accessories, household goods, health and beauty, consumer electronics, and computer science, have been the most outstanding during the period.

“In spite of the downturn in the economy, and the increase in the indebtedness of the brazilian e-commerce, the national has won tens of millions of new customers in 2013, which helped the sector to keep average rates of growth in the past few years,” says Mauricio Salvador, president of ABComm.

The forecast for 2014 is that the industry should move R$ 39.5 billion, an increase of 27% over the last year. “The World Cup should be to leverage, especially in the categories of electronics, and sporting goods that are already strong in e-commerce. In addition to this, investments in infrastructure and the arrival of 4G will bring new customers to your e-commerce business.

Source: The Convergence Of The Digital

Translated by Yandex.Translate and Global Translator


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