But the rates are lower than in previous years
This is due to it is always a nice excuse. The decrease in the rate of growth is the reason for the dismissal, and chororô?
The expenses of the global media, are expected to increase at an annual rate of 5.1 per cent over the next five years, jumping from US $ 1.6 billion in 2014 to $ 2.1 trillion by 2019, reveals new report from the McKinsey Global Media Report. “However, this growth reflects, in fact, a general slowing”, says a survey.
Even though the total spending on media increased by 5.4 per cent in 2014, compared with 5.2 per cent in 2013, with the increase in both years was lower than that of the compound annual growth rate of 6.2% recorded between 2009 and 2012. On the basis of this finding, the Firm predicts a slowdown in the coming years in the global investment in the media.
The growth that deserves special attention in the study of digital media, recorded a increase of 16.1%, followed by games with an increase of 14.3%. The investment in the media is considered to be the traditional, it provides for a consulting firm, is expected to continue experiencing a decline. The study of the Global Media Report it may be downloaded from here.